Drone photos and roof video that help homeowners say yes

Why roofing sells on pictures

Roofing is one of the few trades where the customer almost never sees the work. They see a truck, a tarp and a bill. Good footage closes that gap in three ways:

• It shows the finished product from where it can be seen. A drone photo of a clean ridge line and straight courses says more than any paragraph about workmanship.
• It shows process. A two-minute film of tear-off, deck repair, underlayment and flashing shows a buyer what they are paying for, and why your quote is not the cheapest.
• It gives your estimator something to send. A short link texted after a visit keeps your company in the conversation while the homeowner compares three quotes.

The trap is volume without purpose. A feed full of shaky clips and drone shots of the neighbourhood does not help a buyer decide anything. Every piece we plan has a job: answer a question, show a result or support an estimate.

What we make, and what we don't

We are a marketing and business consulting service. We plan shoots, write the brief, edit, caption and publish. We are not a roofing contractor, we never install or repair anything, and we are not a drone operator: the person at the controls is a Transport Canada-certified pilot on your crew, or one you hire.

The work comes in five parts:

• Drone roof photo programs: a repeatable aerial shot plan for every finished job
• Roof project films: one longer edit per showcase job
• Short clips for social and Shorts: vertical edits from the same footage
• YouTube and video search: so videos are found, not just posted
• Before-and-after photo libraries: an organised, consent-checked archive

The services overview explains which to start with if your budget only covers one.

The drone rules, in one paragraph

Transport Canada sets the rules, and they depend on drone weight and how close you fly to people. Under its drone categories, a drone from 250 g to 25 kg needs registration, marking and a certified pilot. Basic operations keep the drone more than 30 m horizontally from any person, which is hard to do over a house on a city lot, so many residential shoots fall under advanced rules. We are not aviation or legal advisers, and the pilot makes the call on every flight. Our drone rules guide for roofing content sets out what changed in 2025 and what to ask a pilot before booking.

A worked example: what one finished roof is worth on camera

Say your average residential re-roof is worth $16,000 and you win 30% of the estimates you run. Each extra estimate is worth about $4,800 in expected revenue ($16,000 × 0.30). If better photos on your website and a project link texted after each visit lift your close rate from 30% to 34%, then on 150 estimates a year you win six more jobs, or about $96,000 in revenue.

Those numbers are illustrative; plug in your own. The point is where the value sits: footage earns its keep at the estimate stage, not in likes. That is why we track estimate requests and close rates, not view counts alone. The pricing page shows how to set a monthly budget against that maths.

Proof from our HVAC work

Our published case studies come from heating and HVAC companies, where the group built its content method. We present them as results from our HVAC work, not roofing results. Over 6 months, HeatLand logged a 300% lead increase, on the strength of 850+ SEO articles. Roma Heating & Cooling grew organic traffic 400% in 12 months. What transfers to roofing is the discipline: steady publishing, every piece tied to a page that converts, and measurement from the first month. The results page explains each one.

Coverage across Canada

We work with roofing companies from Victoria to St. John's and across the North. Weather sets the filming calendar, and language rules change the edit: in Quebec, French has to lead in commercial advertising, and in Nunavut, Inuktut is required on commercial advertising. Each region page covers the climate, the regulators to know and how we would plan a year of footage there.

Who is behind Roofing.Media

Roofing.Media is part of the Sedighi.ca and SAZ.ca group of companies, a Canadian business headquartered in Vancouver, British Columbia. It is led by Ali Sedighi, MBA in Technology Management, who has worked in digital marketing for 17+ years, since 2007, and has built 150+ live HVAC websites. It sits alongside Trades.Agency, the group's agency for trades. Read about how we work, browse the FAQ, or get in touch.